None of the podcasts I love were found through social media
Thinking about how I discover podcasts, and arrogantly extrapolating that out to humanity in general.
Podcasting
A collection of 12 posts
Positioning our podcast in a crowded market
How do we tell our podcast apart?
Long-tail keywords in podcasting
How to capture your target listener by getting super-specific.
Using the Pixar pitch structure to write your origin story
Your origin story is the perfect starting point to understanding why you want to make a podcast to share your expertise.
Content marketing is over – the future is relationship marketing
When the written word can be slurped up by AI, we have to find other ways of bringing value to people, and bringing people together.
Adventures with AI – Volume 1
I'm tired of having to do all this podcasting myself, so it's about time I outsourced it to a robot! 😉
This is a fun rabbit hole I dove down a couple of weeks ago. All I wanted was to generate three pieces of artwork that would
Get better audio quality from your Zoom podcast recordings
Remote recording tools like SquadCast and Riverside are great. But if you can't afford another subscription, you might be surprised at what you can do with Zoom.
How to evaluate your first podcast season
Whether you’ve made 6, 12, or 36 episodes in your first season, or you’ve just decided to take a break, now’s the perfect time to look back, see what’s worked and what hasn’t, and think about the next season… if you want to make one.
How to get your first 100 listeners
You've launched a podcast and you've done all the things that you supposed to do, but your downloads are in single figures. How can you build momentum and attract some initial interest?
The single sentence at the heart of your podcast strategy
What if a single sentence could help you galvanise your team, book the perfect guest, and give you a mile-long head start in branding your podcast?